A funny thing happened to me the other day.
I’ve been at home, away from the studio for quite a while, and everything needs a bit of a spruce up. It makes me feel so much better when my workspace is shipshape and that includes the flowerpots outside. So I bought purple pansies for my hanging baskets, pink pelargoniums for my troughs, orange osteospermums for the pots with lime-green succulents and electric blue lobelia. If ever a girl needed a lift of colour right now, it’s me.
So here I am in my gardening gear on my hands and knees with everything everywhere as you can imagine. A huge bag of compost, a giant (very helpful) puppy and a tablespoon, as I always forget to take my trowel down there. Then one of my neighbours passes by.
"Looking beautiful Sam," he says, and with that exuberant-theatrical air kiss and hand gesture I usually reserve for when I meet a particularly good pizza. I smile back weakly while Birdy pup demolishes another plastic plant pot and knocks over the watering can. We go inside for a time out and while she is chewing away contentedly on the biggest bone in the world, I wash my hands and look at my hot sweaty face in the bathroom mirror. Beautiful, huh? Well he was probably just being nice, wasn’t he? But I splash my face and check it carefully. It’s cool and dark in my studio and I think I can definitely see an attractive little twinkle in at least one of my eyes. I look for that nice pot of fragrant moisturiser and some emergency lipstick. I put them on, dislodge a piece of wet compost from behind my ear and smile at my reflection. Beautiful? Me?
Well as we all know, beauty is in the eye of the beholder and sometimes you just have to accept things at face value. I look over at my sleepy puppy and can’t resist a snuggle because she is so lovely when she is tired. Although I have a lot to do, I take the time for a little snooze on her extra-large dog bed. Then, feeling loved up and with a fresh cuppa I head out into the wall of sunshine to start again. Feeling quite a lot more perky, actually. Maybe this tired face and baggy body still has a little something going on!
So when my neighbour passes again at the end of the day while I’m sweeping up, I give him a proper smile this time and thank him for his compliment earlier. It really made I difference I say. Which it did. Strangely I feel like I have the energy to do a bit more drawing. And I’m being kinder to myself too, proud of my window boxes and how nice they look. A few new picture ideas come flooding in too.
“Aw yeah Sam, like I say, them plants is looking beautiful,” he says.
And when I reflect on what happened at the end of the day, what I notice is that when he said Beautiful I really thought he was talking about me. And that takes some hutzpah when you’re face down in the mud. I must be feeling better than I thought I was. And I’ll pour it into my pictures, that precious spark of joy.
Because Art is important. It’s a beautiful thing. I love that human beings make it and I love that other human beings support it.
Sometimes I feel like a gardener who creates beautiful spaces for everyone to enjoy. But at the moment it seems whenever I turn my back the weeds take over. And that can be overwhelming.
We live in a world that is unable to stop what can only be called bootlegging thieves (TEMU, SHEIN, ALIEXPRESS and others) stealing artists’ work and selling it for their own profit. It has got to a point where in the last three years my income has been reduced to a quarter. But then why would someone buy the genuine article when they can get a cheap stolen knock-off copy from the far east for a couple of pounds at the click of the mouse? TEMU are currently offering my work for £00 if you sign up now and that’s hard to resist
And of course it is not just me who is affected - this is happening in different ways to hundreds of artists, writers, musicians. The creative people are increasingly being left out in the cold while the fat cats warm their toes.
Rather than waving our fists angrily into the abyss, it’s important we realize how much power we have as consumers to change things.
You have choices. You could send your hard-earned cash to a faceless guy in China who’s just stolen my ideas and get lots of shoddily produced tinny replicas for your walls and an empty feeling in your stomach. But if you’d like to live in a world where there’s still a few corner shops, sometimes you have to pay a bit more for your pint of milk.
So, with that in mind, do you want to be part of the bigger picture?
I’ll be starting work on May 12th 2025 and I won’t stop until it’s done. This is the second biggest creative project of my life. Read on.
Why is this project so important?
This is my stand against TEMU and the rest of the far east bootlegging rascals who have been wrecking the lives of creative individuals with their unlawful thefts. My confidence has been knocked but I’m too tired to be angry anymore. So I’m deciding to fight them off with my trusty pencil, a magnificent new project and a huge show of kindness.
Will you help me spread the word?
Do you have a friend with a pet who may like to get involved? Or maybe it’s YOU?!
I have an idea to draw all your pets on one piece of paper. Hundreds and hundreds of tiny drawings made with love. It will be my new obsession. Inspired by YOU. Sounds crazy but wouldn’t it be amazing? A Love Letter to Animal Lovers all over the World. My homespun remedy to help restore faith in Art as a universal healing language. Pet lovers of the world unite!
But how could I possibly draw all of the hundreds and thousands of pets from our mailing list and followers on social media? It will work because I’m asking you for something in return. I’m asking you to join our Club, and that’s not for everyone I know. But I’m hoping against hope that some of you will join and help make a difference.
Club membership is £22 for 2025.
It’s the lowest price we can manage.
Research all the perks here … your membership fee also helps to run a free community gallery space in my hometown of Brighton @dogandbonegallery on Instagram.
I’ll even leave a small space on each print in case the love of your life is not a pet but a kiln. Or a spoon. Or a big fat cake. I can add them by hand on the deluxe version. No one gets out of here alive!!
How long will it take?
I’ll start with one day a week aiming for around 30 finished drawings a day, 120 a month. For each pet I’ll need to do multiple sketches to get the feel right before adding them to the Big Picture at about half inch high. It will be a true labour of love. I may add an extra day a week, aim for 250 a month even?!?
When will it be finished?
Hopefully by the end of the year, when prints will be available at a range of different price points… large and embellished, small and signed. But please don’t think you have to buy a print. It’s the being involved that really matters to me.
How do I join in?
Sign up to our club here and send in your photo!
One photo, one pet (and please include their name size and species and your membership number) to Amber at littlemustardclub@gmail.com The title of your email should be THE BIG PICTURE, so it’s easy to spot the entries and get you ALL in… You may even make it into one of my paintings!
But drawing hundreds of pets is not going to keep my own pup in the style to which she has grown accustomed. So I’m working towards small originals show. I hope you’ll like the new work!
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DATES FOR YOUR DIARY
THE WANDERER RETURNS Friday 6th June.
After 5 months away from the studio, the originals are BACK with a small online show opening 6pm on 6th June at www.samtoftoriginals.co.uk
There will be an online private view with prior access from Thursday 5th June. Our priority list includes all previous buyers from our online shop SamToftOriginals and members of Little Mustard Club. Look out for your secret passcode in an email sent to you the day before.
And then as I’m going away on a painting holiday, they will be available for collecting from my lovely studio in Brighton (or packaging and sending) from Monday 16th June. I’m trying (and failing) to learn to paint with a brush. I usually use my fingers and thought it would be lovely to acquire a new skill.
VINTAGE PRINT LAUNCH Friday 9th May
I’m particularly excited to announce the first THREE of our exclusive vintage releases. You’ll find them in the Very Small Editions section at www.samtoft.co.uk My sister and I have been trawling through the archive to choose our personal favourites. There’ll be two or three prints released every couple of months in editions of just 7 or 8, so there’s something fresh each time you visit our online shop. Highly collectible and exclusive to MustardShop Online, you can use your Club discount codes. These first three were inspired by Loss, Boston and a Very Special Wall. Let me know what you think of our choices!
PERFECTLY FORMED 7th-14th May
I have donated two original pieces for an online auction to support the charity TREATMENT BAG who create bags of luxury gifts for cancer patients. We are raising money for the bags they donate monthly to 7 NHS hospitals. These thoughtful gifts are specially chosen as antidotes to the side effects chemotherapy. I received one of their bags when I was ill myself. It was just perfect and really lifted my spirits. Pictures this size have sold in galleries for up to £1650. I hope you bag yourself a bargain! Find them here - https://www.galabid.com/perfectly-formed
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CLUB MEMBERS ONLY
(details in your June Club newsletter)
FOREVER LOVED: To celebrate my birthday month each year we do something special. Our June collection of teeny tiny original pictures at Club room www.samtoft.co.uk will be on the theme of Forever Loved. Just £20 each, strictly Club Members Only, one purchase per household for this unmissable offer
THE BIG PICTURE: Every Club Member can have one pet included
RAINBOW BRIDGE prints available soon. Use your Club discount, and all preorders get a free personalized remarque of their pet (launch date and details of around 30 pets included in your Club newsletter)
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A HUGE big thank you if you stayed with me to the end of the page. After months of silence it seems I had a lot to say!
Big love to you from the quiet comfort of my studio sanctuary in Brighton. I hope you have a special place you can retreat to when you need it. Whether it’s a special bench in the park or at home with your head under the covers, I’d love to hear your news. And thank you again for your support,
Sam X
If our range of bespoke prints and originals are beyond your budget, you can find the full range of samtoft items to suit all pockets at Braithwaite gallery in York where they do excellent mail order at www.yorkartist.com
Let me know of your own legitimate supplier and I’ll give them a shout out x